![]() Escher’s Metamorphosis III mural, which was designed 50 years ago for The Hague Post Office.Īs well as navigating its twists and turns, visitors will hear recordings of letters from across the globe, released in collaboration with Letters Live. The titular component of the installation is The Postbox Maze itself, a cherry red three-dimensional maze inspired by the patterns of M. According to Hindmarch, the sleek flap design, inspired by a postbox opening, makes the lightweight gold frame difficult to fit to the bag. The installation, housed once again in Soho's Brewer Street Car Park, will mark the launch of the new Postbox Bag, an accessory more complicated than it looks. This season looks to be no exception, as Hindmarch's just-announced latest immersive installation will celebrate the lost art of letter writing. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.British bag designer Anya Hindmarch has become known for pulling off some of the most interesting (and Instagrammable) events of London Fashion Week. In 2021, the brand went a step further, launching The Universal Bag, a unique collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags which are intended to biodegrade at the end of their useful life, thanks to some pioneering leather tanning and finishing techniques. This was the result of a two-year project, building on 2007’s I’m A Plastic Bag, which ignited the debate around the use of plastic bags and contributed to the decision to charge for plastic bags in the UK. ![]() Testament to this are projects such as I Am A Plastic Bag, launched in 2020 to tackle post-consumer waste, with each bag crafted from 32 half-litre recycled plastic bottles. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.’Īnya Hindmarch is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. All of this is part of an ongoing commitment to reconnect the craftsman and the customer: each bespoke piece is – as Anya says – about ‘having your name on something, rather than mine’.Īnya Hindmarch is committed to creating responsibly, and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. From adding initials to a weekend bag to an embroidered monogram on a clutch, countless pieces can be personalised. At the Bespoke store in London, customers can have drawings or messages in their own handwriting embossed by in-store craftsmen. Be A Bag was revived and re-imagined in 2021 – a time when cherishing special moments felt more important than ever. The brand pioneered the modern obsession with personalisation starting in 2001 with the launch of a bag featuring customers’ photographs. ![]() Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does. Today, it is as known for its luxury, organisation-obsessed accessories as it is for its groundbreaking work in sustainability and its playful experiential retail concepts. Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand.
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